“Mi Valedor” is a slang expression of camaraderie, friendship, solidarity and rapport used commonly in urban Mexico City, similar to “My bro, my homie, my buddy…”
To be a role model for supporting vulnerable populations in Mexico City and re-integrating the beneficiaries of the project effectively and permanently into society and the workforce.
To create an environment of equal access to employment opportunities and to provide tools to help socially vulnerable groups steadily and continually improve, via the sales model of the Mi Valedor magazine, creating healthcare networks, and strengthening the beneficiaries’ social and cultural skills through workshops and ongoing training.
To replicate the Mi Valedor (“My Mate”) model in other cities across the country and to widen our readership in order to guarantee more opportunities for our beneficiary groups.